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Dean Wilbur Rhetoric Hubbard dianetics sicientology

Discussion in 'Scientology Technology' started by Gib, Feb 17, 2015.

  1. Gib

    Gib Crusader

    Hubbard's Rhetoric (ethos, pathos and ethos) to persuade one to get into his scientology game and keep one there repeats itself from the beginning of Dianetics where he and Campbell proclaim dianetics is greater than the invention of the wheel or fire, also elsewhere thru out his lectures and writings thru the years and history.

    Here is Hubbard repeating himself, as authority on the mind

    From Mike Rinder blog quoting the HCOB, or Hubbard Communication Office Bulletin:

    "I have made a technical breakthrough which possibly ranks with the major discoveries of the Twentieth Century. It is certainly the greatest advancement of 1973 and is now being released after a final wrap-up of research. It is called the Introspection Rundown."
    Last edited: Jan 13, 2017
  2. Jump

    Jump Operating teatime

    If you have Hubbard's full write-up of the IR I'm sure there was a paragraph outlining how sometimes people couldn't be kept alive (In the wog-world I think it's called 2nd degree murder).

    That section needs more airplay.
  3. Jump

    Jump Operating teatime

    I found this IR quote on Stephen Kent's excellent website:

    Hubbard knew of deaths and expected more deaths.

  4. Caroline

    Caroline Patron Meritorious

    Hi Gib,

    Hubbard identified what he said was the source for his education on the "agent provocateur" in a 1951 lecture:

  5. Jump

    Jump Operating teatime

  6. Caroline

    Caroline Patron Meritorious

  7. Gib

    Gib Crusader

    further expanding what Caroline quoted above from hubbard, the next paragraph is :
    so what this tells me looking thru the lens of rhetoric, hubbard implies the government is using agent provocateur and agent sabotage to stop dianetics, and yet hubbard uses the same technigues later on fully with his pts/sp/GO tech. ( in one of the Campbell/Heinlein letters in 1949 Campbell tells Heinlein about how the government is trying to stop Dianetics).

    The last line in red is of course complete bullshit as hubbard just wrote a book where he supposedly cleared 270 people, and he never did, he lied his ass off from the get go.

    Further along in hubbard's speech he speaks this:

    Sounds familiar, first you sell him the idea of "clear" and what a "clear" can do, and then you sell him the cure, the glorious state of "clear" thru dianetics auditing and then scientology auditing. The very last sentence of dianetics is "better build a bridge"
    Last edited: Jan 18, 2017
  8. Gib

    Gib Crusader

    I like this write-up of rhetoric:

    The first line:

    " According to Aristotle, “Rhetoric may be defined as the faculty of observing in any given case the available means of persuasion” "

    several lines into the article, we use rhetoric whether we realize it or not:

    " Rhetoric is usually defined as an art of persuasion. What makes Aristotle’s definition even better is that he realizes 1) that it is innate to human beings, which is why we all have a faculty for it, 2) that it is an art of discovery, and 3) that it operates in contingent circumstances."

    Further on,

    " In each, we appeal to reason, character and emotion."

    or logos, ethos and pathos.

    Me thinks Hubbard used this, our own faculty, to become scientologists.

    With the advent of the telephone, radio, newspapers, the internet, instant communications, why I'm sure everybody has realized the first line above. Whether they realize they are using rhetoric or not is not sure, but those that realize they can use rhetoric can perssuade. It's innate and yet a catch 22.
  9. Gib

    Gib Crusader

    Rhetoric is supposed to be used for good and not entrapping or lying about one's past accomplishments, or one's use of logic or emotions just to sell a product. It's supposed to be truthful use of rhetoric, to do good.

    If you watch these you tubes, consider how Hubbard entrapped us.

    In viewing the last video near the end, it is mentioned the logical fallacy of "The Appeal to Popular Belief"

    and here is scientology appeal to popular belief or success stories:
    Last edited: Feb 11, 2017
  10. Gib

    Gib Crusader

    My cliff notes on the Culture AKA Cult of Scientology looking thru the lens of Rhetoric and Le Bon's The Crowd, the warp and woof of scientology.

    Hubbard 1936 letter to Dean Wilbur

    "It's a PR world" - L Ron Hubbard

    rhetoric - logos, ethos and pathos

    1949 letter Hubbard response to Heinlein letter - 6 books:

    Those 6 books parallel The Scientological Onion:

    ASSINATION AS A POLITICAL TECHNIGUE = pts/sp tech, fair game, disconnection

    Le Bon - Chapter III. The Leaders of Crowds and Their Means of Persuasion: 1. The Leaders of Crowds 2. The Means of Action of the Leaders: Affirmation, Repetition, Contagion. 3. Prestige.

    the weenie, mystery sandwich, MacGuffin - clear, confidential OT, steps up the bridge, total freedom, power on all dynamics, cleared planet, eternity

    part 2 coming up
  11. Gib

    Gib Crusader

    part 2:

    Hubbards nefarious or diabolical use of rhetoric:

    ethos (character, credibility, self appointed by hubbard to himself and some appointed to members) - Dr Hubbard, writer, explorers club member, Dr Hubbard, mankinds greatest friend, source, commodore, homo novus, clear, OT, your post in a org is not a job but a crusade, elite of the elite, the top 1% of the population, Sea Org and ranks, org board and so on. (Note: Hubbard gave members ethos!)

    pathos (emotions) - science of survival, the chart of human evaluation, OCA personality test, tone scale, love bombing, TR's, well and happy person, wins, success stories, and so on.

    logos (logic, reasoned discourse) - DMSMH, def of scientology, formula's 8-8008, 0-8, charts, graphs, FDS, emeter, etc

    Hubbard's actual ethos, logos, pathos - madman or messiah, a piece of blue sky, stories told by ex members at ESMB and elsewhere.

    Members actual ethos, logos & pathos the same, stories told here and elsewhere.

    Le Bon:

    Affirmation: success stories, floating needle, certs, clapping at a picture of LRH, clapping at events, clapping at a member success story, etc.

    Repetition: number of times over equals certainty, repetitive processes, drills, drills & drills, Chinese drills, and so on.

    Contagion: lies about members, lies about expansion, success stories, etc

    Prestige: ties into ethos above.

    Everything is interlinked, the woof and warp.


    I only listed what came to mind while posting this, but there are tons more of the ethos, pathos, logos, repetition, affirmation, prestige, contagion found throughout esmb and other blogs that folks have voiced. If you wish to add please do.
    Last edited: Feb 13, 2017
  12. Elronius of Marcabia

    Elronius of Marcabia Silver Meritorious Patron

    Well done Gib :thumbsup: yes a woven fabric of half truths lies and indoctrination what others might call
    a memeplex virus of the mind and very insiduous:yes: IMO
  13. Gib

    Gib Crusader

    yep, no doubt in modern terms we was memeplexed, but still derived from Rhetoric or retermed.

    What would Ron do? LOL
  14. Gib

    Gib Crusader

    Great post by John P over at Tony O blog:

    He's missing a few things from his summary. And they are right out of Le Bon's book that Hubbard read and applied:

    What is the IAS but promoted, and constantly promoted by DM but as Prestige.

    The Freezone does not do this, hence fail. LOL and thank god, they ain't got the bucks to advertise.

    If you take into account the timeline of hubbard and scientology, and the available means of persuasion during the times, why in the beginning the only available means of persuasion were letters out and phone calls, and the radio and TV began to get developed, and Jefferson Hawkins in the 1980's developed and marketed Dianetics on TV, repetition of a commercial, and books make booms is what he learned and applied and a second expansion of dianetics and scientology occurred thru that means of TV and repetition.
  15. Gib

    Gib Crusader

    Here is a Long Read, also new book coming out in 2018:


    "Most had paid thousands of dollars for the privilege, which made it by far the most lucrative story Hubbard, or perhaps anyone, ever wrote—a spectacular rate for a writer who spent much of his career earning a penny per word."

    And DM has made the OT3 story even more lucrative by going the route of straight donations to the IAS, Idle Orgs, Super Power Bldg, etc.
  16. dchoiceisalwaysrs

    dchoiceisalwaysrs Gold Meritorious Patron

    I enjoyed the read. I particularly like the part about how compassionate a man hubbard was. :coolwink:
  17. Gib

    Gib Crusader

    thinking out loud and putting it in writing, this guy is spot on. Let me explain.

    LRH had a few gigs going on with scientology, very clever of man's best friend as he said, not anybody else, LOL,

    I'm thinking with Hubbard wanted to make money ( the work was free so make it so, LOL).

    He managed to create a captive audience from the very beginning of the dianetics book, and he capitalized on that. (we make the able more able is the captive audience)

    Ron created a few sources of income from his "words of wisdom" (or penny a word).

    Get the audience or crowd or captive audience to:

    1. Buy scientology books and lectures and dianetics books (books make booms is the rhetoric to persuade), ie Bridge Publications and ASI ( and collecting commissions from each book/lecture sold)

    2. Collecting commissions from each org and mission franchise.

    DM and his army of highly paid lawyers has took it to a another level and managed to collect IAS donations as pure donations.

    Here's what interesting, no clears or OT's exist. LOL
  18. Gib

    Gib Crusader

    "In his The Psychology of Crowds, published in 1895, le Bon baptized this period the Era of Crowds. When people are pulled from their rural roots and thrown into cities, the framework of traditional beliefs and social hierarchy collapses. Individuals thus become a crowd, a mass galvanized by simple ideas. Charismatic leaders, skilled at using the tools of modern public relations, played the crowd to achieve barbaric ends."

    Le Bon was trained as a doctor, and he used medical language to portray this process. He asserted that ideas circulate in the crowd as microbes do in the human body. When absorbed by the crowd, the individual loses control of his reason, forgets his individuality and reverts to his most primitive state. Le Bon claimed that the crowd can be hypnotized to do terrible things, and terrible things it did: Mussolini and Hitler were among Le Bon's keenest students.

    Where does one draw the line between observation and obsession, interpretation and invention? It's hard to say. Le Bon's work may well be the disease for which it pretends to be the cure."

    Ever wonder why the French are against scientology as a religion, maybe Le Bon's works have something to with it? And Hubbard read Le Bon's books and implemented the ideas.
  19. Gib

    Gib Crusader


    from Le Bon's book the crowd, which Hubbard read:

    "2. Illusions.

    From the dawn of civilization onwards crowds have always undergone the influence of illusions. It is to the creators of illusions that they have raised more temples, statues, and altars than to any other class of men. Whether it be the religious illusions of the past or the philosophic and social illusions of the present, these formidable sovereign powers are always found at the head of all the civilizations that have successively flourished on our planet."

    Now, imagine Hubbard reading that and creating dianetics and scientology, and also thinking with his affirmations, and what do you get?

    Hubbard created the illusion of clear, and then OT.

    DM has continued in the illusion.
  20. Knows

    Knows Gold Meritorious Patron

    Really good information Gib - thank you!