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Tony Ortega: The Atlantic Magazine Becomes Scientology’s Newest “Ideal Org”

Discussion in 'Tony Ortega' started by CommunicatorIC, Jan 15, 2013.

  1. CommunicatorIC

    CommunicatorIC @IndieScieNews on Twitter

    From WWP: Tony Ortega: The Atlantic Magazine Becomes Scientology’s Newest “Ideal Org”

    Typical Twitter comment:
  2. CommunicatorIC

    CommunicatorIC @IndieScieNews on Twitter

  3. CommunicatorIC

    CommunicatorIC @IndieScieNews on Twitter

    And now The Atlantic makes amends?... or attempts to do so.....
  4. Ho Tai

    Ho Tai Patron Meritorious

    Wow. Wow. When I was in college in the 60s I would buy a copy of the Atlantic Monthly when I had some time and thought I should do something to improve myself. Times have changed.
  5. CommunicatorIC

    CommunicatorIC @IndieScieNews on Twitter

  6. ChurchOfCylontology

    ChurchOfCylontology Patron with Honors

    The comments on the thread are now closed. I guess they didn't like my comment about how 'many humans and animals were harmed in the making of these craptastic films' (or something like that). The Atlantic must be hard up for ad funds.
  7. whoisxenu

    whoisxenu Patron with Honors

    It's now the lead story on =
    [h=2]We Are Thetans In The Material World[/h]

    Having previously allowed Megan McArdle to rent out her column to the likes of the Koch Brothers in return for Crate & Barrel gift cards, The Atlantic has now cut out the middleman and is just whoring themselves out to any bugfuck crazy cult that stops you on the street.
    Last edited: Jan 15, 2013
  8. CommunicatorIC

    CommunicatorIC @IndieScieNews on Twitter

  9. CommunicatorIC

    CommunicatorIC @IndieScieNews on Twitter

  10. CommunicatorIC

    CommunicatorIC @IndieScieNews on Twitter

    Update courtesy of WWP:’s-newest-“ideal-org”.108107/#post-2258235
    EDITED TO ADD: My guess is that the issue may be the comments. I think the Church of Scientology wanted editorial control over the comment thread, and that crossed some line for The Atlantic -- perhaps breaching the (thin, if any) wall between editorial and marketing / advertising. Plus, The Atlantic was getting the shit kicked out of it on Twitter, the Blogosphere, news sites, etc.
    Last edited: Jan 15, 2013
  11. White Rabbit

    White Rabbit Patron

    I leave Twitter for a few hours, and THIS happens. Wow. It's all over my feed. My tweeps are PISSED at The Atlantic for running this. I didn't get to see the actual ad, as they took it down a little while before I found out about it, but I've read about it.

    You know what this reminds me of? The ads oil/energy/chemical companies take out as PR damage control when they've been busted doing something terrible, or are about to be busted. I think the CoS is SCARED. Very, very scared.

    The increase in bulk mail I've noticed... long-time exes getting incessant phone calls (including a friend of mine who hasn't been in touch with them in 15+ years)... a big splashy advert in The Atlantic... Are they in a stat spiral? Is there a big (hopeless) push to try to turn things around?? That's what my gut tells me, but I'm curious what others have observed along these lines. (ETA: Also, I've seen the messages on this board about books about to be published that may have a large impact.)

    Also, who was put in charge of that ad placement?! Total, utter FAIL. That is NOT an audience that is going to welcome that message. Granted, there are probably exceedingly few audiences that would at this point, but still!
  12. Would the magazine have any reason that they could defend legally for not accepting a paid advertizement from a Church?

    The Anabaptist Jacques
  13. White Rabbit

    White Rabbit Patron

    Interesting point you raise there.

    I don't thing advertising is protected in that manner, but I'm off to go Google it now...
  14. Maddy

    Maddy Patron

    The whole article has been removed now

    We have temporarily suspended this advertising campaign pending a review of our policies that govern sponsor content and subsequent comment threads.

    Sadly I don't think it's because they thought better of selling their soul.
  15. CommunicatorIC

    CommunicatorIC @IndieScieNews on Twitter

    Salon: The Atlantic’s Church of Scientology advertorial
    A "sponsored content" paean to David Miscavige reads like North Korean propaganda

  16. Danger Mouse

    Danger Mouse Patron with Honors

    The only two magazines I subscribe to are The Atlantic and Scientific American. Somehow I think SA would not have posted this load of manure.
  17. Dean Blair

    Dean Blair Silver Meritorious Patron

    Boy did Scientology GOOF THE FLOOF or what. This is going to help Larry Wright's new book sell like those proverbial hotcakes. Me thinks there will be a few new members in the RPF tomorrow.
  18. White Rabbit

    White Rabbit Patron

  19. CommunicatorIC

    CommunicatorIC @IndieScieNews on Twitter

    The Hollywood Reporter: 'The Atlantic' Pulls Scientology 'Sponsor Content' After Online Uproar

  20. Sindy

    Sindy Crusader