Jefferson Hawkins just released Chapter 10 of his "Counterfeit Dreams" series, and ironically it was all about the Dianetics Book promo.
Here is what he has to say about David Miscavige's "new" dianetics.org site:
Posted: Sat Jun 28, 2008 1:20 pm Post subject: Hey, DM! I see you're using the Dianetics "Question" Ads
Subject description: What, you thought I wouldn't notice?
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Hey Dave, I just logged on to your brand new "Dianetics Video Site" (
www.dianetics.org) and guess what I saw? That's right, the old Dianetics "Questions" Ad. That's right, the one where questions appear, like "Why do you do things you later regret?" and "How can you increase your mind's potential?" And then you get the "exploding volcano" graphic.
Gee, that must stick in your craw to run those ads, after you had me offloaded from the Sea Organization and declared Suppressive for "wasting Church funds" running those EXACT SAME ADS.
And it must be galling to have to run advertising that was conceived and written by a declared SP, me. You haven't even changed the wording. But then, you still use a lot of the copy and ads I wrote for you, don't you?
Well, here's some free marketing advice, unlike the marketing advice I gave you over the years, for which you paid me about 25 cents an hour. This is a freebie.
News flash. That ad was originally conceived in 1986. That's over 20 years ago. When you run it now, in 2008, it looks d-a-t-e-d. White letters on black was kind of new in 1986 - it was a bit minimalist and edgy. But everyone did the white letters on black thing in the late 80s and early 90s. It's a cliche now.
And the volcano? In case no one told you, that caper is BLOWN. Everyone knows now that it's part of the OT III "Xenu" incident. That's where Xenu dropped all the excess thetans. I know, I know, Hubbard said that if you flash the volcano at people, they'll be hypnoitized into buying the book. The thing is, everyone knows that, so flashing that volcano is FAIL. It just reminds everyone of South Park, Colbert, or a thousand other gags on TV or on the internet.
In fact, the whole website looks dated and cornball, in case no one told you. If I were you' I'd offload the whole Marketing department.
Oh, wait, you already did that.
Or is this the product of that expensive San Diego advertising firm you hired last year? If so, you got ripped. They just copied my work from 20 years ago. The work you declared me SP for.
And what's with those graphics - that cheesy volcano and the odd thing that comes out and plays the videos. It looks like something rejected from a cheap video game.
While you're at it, maybe you should offload all the guys in your Special Effects Department.
Oh, wait, you already did that, too.
Anyone left in Marketing? Maybe you should send Henning Bendorf in there to beat them up until they come up with an original idea. If anyone is still there.
Jeff
http://counterfeitdreams.blogspot.com
http://ocmb.xenu.net/ocmb/viewtopic.php?p=332592#332592