I think this link is a pretty good analysis of KSW, thanks to Knows who posted on the Stupid thread.
https://en.wikipedia.org/wiki/Keeping_Scientology_Working
It's a good analysis of Hubbard's rhetoric actually, whether or not known to the wiki link writer.
What the hell is analysis? from google search:
"a·nal·y·sis
əˈnaləsəs/
noun
- detailed examination of the elements or structure of something, typically as a basis for discussion or interpretation.
!important]"statistical analysis"
What the hell is rhetorical analysis?
https://tutorial.dasa.ncsu.edu/wp-content/uploads/sites/29/2015/06/RhetoricalAnalysis.pdf
Simply put, how does a writer persuade by using the 3 means of persuasion of ethos (character), pathos (emotions) and logos (logic), (you'll have to google those terms to get a wider understanding)?
The wiki link correctly points out the 10 points of KSW wherein Hubbard already established himself as ethos or character or the authority or guru or leader of a crowd, in the mind of scientologists:
1. "Having the correct technology": Which Hubbard asserts has been done.
2. "Knowing the technology": He claims many do know this.
3. "Knowing it is correct": Hubbard says this comes from application and observation.
4. "Teaching correctly the correct technology": He claims this is being done worldwide.
5. "Applying the technology": Again, he says this is already happening.
6. "Seeing that the technology is correctly applied": He says instructors and supervisors do this.
7. "Hammering out of existence incorrect technology": The first problem area according to Hubbard, where he says it is a "weak point" and is only handled by a few.
8. "Knocking out incorrect applications": Hubbard says this isn't worked on hard enough.
9. "Closing the door on any possibility of incorrect technology": Hubbard says this is "impeded by the 'reasonable' attitude of the not quite bright."
10. "Closing the door on incorrect application": Hubbard says this is "seldom done with enough ferocity."
When I first read KSW back many years ago, I was
sublimed in reading it, it was beyond words, this guy figured it out, and I was
sublimed. Little did I know at the time about the art of writing and rhetoric.
And, of course, Le Bon states the leaders of crowds use repetition as one of their means of persuasion, hence KSW is at the beginning of every course a scientologist pays for and does.
Corollary: repetition of whistle blowers also is true. Hubbard banked on Fair Game to stop whistle blowers.