Getting new people in. Brief answer. It has changed dramatically over the years. It started with a cheap class called the Communications Course, and during this odd but fairly innocent program, the indoctrination begins. And the love-bombing. Suddenly you're part of a group that seems they just can't have enough time with you, or to wit, you cannot spend too much time there. As the course goes on, staff members will expose you to different parts of the cult, like the Tone Scale, shown on a poster. They might tell you that the mission is to "Clear the Planet", and various other things. They seem very excited and eager to get you to pre-pay for the next class. And they're more than happy to to put words in your mouth. The promises of continuing classes include: You'll always be way up there on the Tone Scale (very happy, never any less), you won't need glasses, leave your body at will with full perception, you won't get sick, and if you go OT (Operating Thetan) the benefits include "cause" (power and control) over Mass, Energy, Space and Time (MEST). Of course, that is a time traveling wizard. In short, you'll be the God-like spirit you were before Incident 1 (the creation of the universe, claimed to have happened quadrillions of years ago, and Incident 2, which is the Xenu story we all know so well, these days. In the beginning, you will not be told of Incident 1 & 2, and even hearing of Incident 2, will kill you, most likely of pneumonia. Xenu, which is OT3, is what South Park famously showed in one of their programs.
There are other bizarre things that Hubbard tells of, called Implants, and you can Google that to see the Wiki page. It's very sci-fi, with Marcabians from the tail of the big dipper, Cat People, Gorilla Goals, the Coffee Grinder Incident, tons of drug-fueled ramblings and really crap science fiction.
Today, you'll be told that you'll be more assertive, confident, maybe have more "beingness" [sic], more successful in relationships, work, and stuff like that. Where as before, you'd see that Hubbard said "you can knock a man's hat off" and "read a book in another country", promising telekinesis and Remote Viewing.
How to keep someone in. This is a very developed system of indoctrination, brainwashing, and personality replacement. New lingo is learned; some non-sense words that Hubbard created, and some English words with newly assigned meanings. You will be made to feel you're a part of a group, and when all the various methods come together, the goal is complete retention of culties. You can also become a staff member to get free services, and gosh, don't you want to end crime, insanity, and become as perfect as you were 4 quadrillion years ago? For all eternity? Wow, what a great value. Spend you retirement, take out 2 mortgages, hell, sell your house, everything must go to "secure your eternity".
There ya go.
