Hey MB,
I'll give you some of the realizations, the streams of thoughts that flew thru my mind, once I got my wits around the 3 means of persuasion. (Afterall, I'm not auditing one and can feed the cognitions------>>
)
First thing was, of course, hubbard set hisself up as authority, ethos, or having character, as you state. Which is why he lied about his past. If people knew he flunked physics, had 3 wives, was broke, etc., nobody would listen to him (isn't it also interesting he never said he studied Rhetoric). Also, back in the 1950 the means to confirm his background or resume (ethos) was very limited and hard to do. And his ultimate ethos was calling hisself the commodore (that one was always strange to me just 3 years ago when I still fully in, but now I know why).
But, what I also realized is that hubbard did a nice trick by giving us members ethos and it also helped to keep us in the hamster wheel. Here are some bullets or things hubbard wrote to us members, I'm going by memory so can't quote:
1. what do I think of auditors, they are the top 1% of the 1% of the planet with enough guts to do something about it
2. A sea org member is the elite of the elite
3. A class 8 ST. Hill graduate couldn't but help to boom an org.
4. and then you have all the classed auditors above cl 8, they all had ethos in my eyes. The C/S knew all. You know what I mean.
5. shoot, the whole bridge is not lateral but up. So each level one completes ones gets more status among us members, ethos, baby, ethos. I looked up to a "clear", and looked up further to somebody who had done the OT levels or even some of them.
6. gawd, if one reads the green volumes and the policies for each department or position in a org staff member, hubbard gives ethos everywhere, it pumps one up thinking they can boom the org from each individual post, even the [STRIKE]janitor[/STRIKE] estates manager.
7. and of course our friend Tom Cruise is the ulitmate ethos pumped up pimp, in his video of "only a scientologists can help a car victim or whatever the fuk he said.
Regarding Sea Org staff, oh yah, hubbard gives them ethics (ethos) presence, wearing a blue uniform with a cap. When I was on staff and a SO mission was to come visit us, why everybody hopped to and got real busy. Oh yah, they had ethos in my mind but I didn't know it.
Hey Lonestar, yah it's mental masturbation, dianetics & scientology and you can thank Dean Wilbur for that:
http://www.forum.exscn.net/showthre...sicientology&p=1007257&viewfull=1#post1007257
This other paragraph is also interesting:
Hubbard to Dean Wilbur:
But I doubt in the extreme that I ever would have carried on had it not been for your very sane treatise on the world at large which you labeled “rhetoric” and which was nothing at all but culture, as alone and isolated upon a regimented horizon as a steamer’s plume of smoke against the horizon.
so evidently Dean Wilbur said the world was Rhetoric. Maybe that statement which Hubbard remembered along with his reading of
http://www.amazon.com/Positioning-Th.../dp/0071373586
and making a PR Policy Letter of it,
and Hubbard said it's a PR World. (it's a Rhetoric world)